Karl-Friedrich Scheufele unveils a visionary luxury watchmaking gallery in Monaco—ART IN TIME.
ART IN TIME is not merely a boutique; it is an exclusive sanctuary where eight extraordinary independent watch brands converge, each celebrated for its craftsmanship, creativity, and rarity. A true homage to haute horlogerie, this space unites the artistry of time with innovation, redefining Monaco’s luxury landscape.
A UNIQUE LUXURY WATCH EXPERIENCE
ART IN TIME is a new paradigm in luxury watch retail, curating niche maisons not by style or function, but by shared values of independence, originality, and exclusivity. Here, haute horlogerie is more than a mechanical feat—it is a declaration of artistry.
“Chronométrie Ferdinand Berthoud and Chopard are deeply committed to the heritage of Fine Watchmaking. As guardians of this tradition, we aim to preserve and promote these values,” says Karl-Friedrich Scheufele, CEO of Chronométrie Ferdinand Berthoud. “Each brand in ART IN TIME expresses this philosophy in its own distinctive way.”
From unconventional time displays to avant-garde movement construction, ART IN TIME is a destination for watch connoisseurs seeking the rarest, most groundbreaking timepieces. Now, in the heart of Monaco, the world's most prestigious independent watchmakers have found their stage.
A LEGACY OF TIME, CRAFTSMANSHIP, AND INNOVATION
Karl-Friedrich Scheufele’s devotion to horological heritage is unparalleled. One of his most celebrated initiatives is the L.U. CEUM in Fleurier, a sanctuary of watchmaking excellence, named after Louis-Ulysse Chopard and inspired by the Latin “lyceum”—a place of knowledge and preservation.
The revival of Chronométrie Ferdinand Berthoud in 2013 further cemented his commitment to fine watchmaking. Under his guidance, this historical brand was reborn, fusing centuries-old expertise with modern innovation to craft exquisite precision timepieces.
“Chronométrie Ferdinand Berthoud introduced me to a world of independent watch brands fueled by passion and innovation. ART IN TIME allows us to share our vision with collectors and enthusiasts, particularly on the French Riviera, where these maisons had not been represented before.”
EXCLUSIVE LUXURY WATCH BRANDS AT ART IN TIME
Located within the prestigious ONE MONTE CARLO complex, steps from the legendary Hotel de Paris and the iconic Casino de Monte-Carlo, ART IN TIME is the region’s first gallery dedicated exclusively to independent haute horlogerie.
The gallery proudly showcases eight of the most exceptional watch brands in the world:
Each brand, a trailblazer in artistic horology, presents timepieces that defy convention and elevate watchmaking to an art form.
A LUXURIOUS WATCH GALLERY IN MONACO
More than a showroom, ART IN TIME is an immersive experience. In its sleek, minimalist setting, each watch is given the spotlight it deserves, allowing its craftsmanship and ingenuity to take center stage.
ART IN TIME is not just about watchmaking—it is about celebrating time as an art form. With an eye on the future, this gallery may one day expand into new artistic expressions, but for now, it remains the world’s only venue offering such an extraordinary selection of rare, high-end timepieces.
VISIT ART IN TIME IN MONACO
For watch collectors, luxury enthusiasts, and connoisseurs of fine horology, ART IN TIME is a must-visit. Whether you seek exclusive Swiss watches, limited-edition timepieces, or a glimpse into the world of independent haute horlogerie, this gallery offers an experience like no other.
ART IN TIME Place du Casino 98000 Monaco +377 931 500 00 www.art-in-time.com contact@art-in-time.com L.U.CEUM rue des Moulins 20 20 14 Fleurier Suisse +41 32 862 1212 www.chopard.com
At Private Partner Members Club, we celebrate the art of exclusivity, curating stories that reflect the beauty, craftsmanship, and allure of the world's finest luxury brands. Here, you’ll find glimpses into the exquisite creations of our esteemed partners, behind-the-scenes moments from our private galas, cocktails, and soirées in the most coveted settings, and poetic experiences that elevate the senses. Because true luxury is not just about what you own—it’s about what you feel, where you belong, and the unforgettable moments you collect along the way.
